Comp-set read
For each upcoming night it shows your rate, your comp set's median rate, and the difference per room-night.
Rate check for independent hotels
See which nights your rate sits far from your market.
Built for 40 to 120 room hotels in gateway and seasonal towns, by a former West Yellowstone GM.
Send the rate-shop report you already get. PulseADR lines up your rate against the rates and sold-out status your report shows for your comp set, night by night. You decide what to do.
- No PMS integration
- Not pricing advice. You decide.
What the report shows
Your rate next to your comp set, night by night.
Sold-out radar
How many comps your report shows as sold out, in the same row as the rate gap.
Your rate against the comp median
Neither label identifies the best price for your hotel. Room types, stay terms and your own positioning can justify a difference.
How it works
How to get started.
Bring your own rate-shop report
We do not supply competitor rates yet. You bring your own rate-shop report.
Send one export you already get. William checks whether its layout can be read and tells you before anything else happens.
You need the right to share the file under your rate-shop agreement. Check your contract if unsure.
- Send one export. The rate-shop file you already receive, as a spreadsheet or CSV. It needs the date it was pulled.
- Get your first report. For each upcoming night it shows your rate, your comp set's median rate, the difference per room-night, and how many comps your report shows as sold out.
- You decide. Nothing changes your rates. You do. If the report is useful, you can ask for a free start (see the offer below).
Sample
A sample report.
Sample. Fictional market, invented hotels, invented rates.
| Night | Your rate | Comp median | Difference per room-night | Comps sold out | Comps with a rate | What the report shows |
|---|---|---|---|---|---|---|
| Sat | $189 | $246 | $57 below | 4 of 9 | 5 | Below comp median |
| Fri | $199 | $231 | $32 below | 2 of 9 | 7 | Below comp median |
| Tue | $259 | $204 | $55 above | 0 of 9 | 9 | Above comp median |
| Sun | $172 | $175 | $3 below | 0 of 9 | 9 | Near comp median |
These differences are comparisons, not estimates of revenue gained or lost. Sample only. Not pricing advice. The hotel decides.
What the labels mean. Below comp median: your rate is under the median of the comp rates in your report by at least $5 or 3% of your rate, whichever is larger. Above comp median: over it by the same amount. Near comp median: closer than that. Neither label identifies the best price for your hotel. Room types, stay terms and your own positioning can justify a difference. PulseADR shows market information. You decide.
What "sold out" means. Each competitor cell in your report is read as a rate, a rate with a rooms-left note, sold out, restricted, unavailable, or blank. A cell counts as sold out only when it says "sold out" or "closed". Restricted cells (closed to arrival, minimum stay and similar) and blank cells are left out of the count. Sold out means that hotel had nothing on sale for that night in the search your rate shopper ran. It is not your occupancy, and it is not proof the hotel is full.
Validation of our flags is still exploratory.
Who is behind it
Built by a hotel GM and revenue manager.
I'm William Horschak. I was the general manager of a hotel in West Yellowstone. Later I was regional GM and director of revenue management for a management company with properties in Montana, Idaho and Wyoming.
Part of that job was reading the comp set and deciding where our rates should sit. PulseADR does that first read for you so you can spend your time on the decision.
I answer every request myself. More about me: williamhorschak.com
The offer
See your first report before you decide anything.
- Request your first report. Fill in the form. William replies with how to send one export and confirms whether its layout can be read before you send anything else.
- Your first report. Free. It is yours to keep whether or not you go further.
- Free start, only if you ask. After the report, you can ask for a 30-day free start (proposed). It begins on the day William confirms it by email. No card is taken during the free start. (proposed)
- Subscription, only if you choose. At the end of the free start nothing is charged unless you choose to subscribe. If you do not, new reports stop being processed and your account becomes read-only: you can still see your last board. We delete your uploaded reports when you ask.
You choose whether to subscribe after reviewing the service. Ask for earlier deletion at any time by emailing [email protected].
Pricing
$79 per month, per property (proposed)
Locked for 12 months from your first paid month. Open to the first three hotels that subscribe. (proposed)
$99 per month, per property (proposed)
What it includes (proposed): processing of each report you send, your board, comp-set changes. First report free. Free start on request. Cancel any time (proposed). No setup fee (proposed). No PMS integration.
You choose whether to subscribe after reviewing the service. Nothing is charged unless you do.
PulseADR is not pricing advice. It shows market information. The hotel decides its rates.
Honest by design
Market information. Your decision.
PulseADR shows market information. It never changes your rates or pushes rates to any system. It is not pricing advice. We make no promise that following a flag will raise your revenue. Validation of our flags is still exploratory. The hotel decides.
FAQ
Questions, answered.
What does PulseADR do?
It reads the rate-shop report you send and lines up your rate against your comp set's rates and sold-out status, night by night. It shows the difference per room-night and how many comps show sold out. You decide what to change.
What does it show that my rate-shop report does not?
Your report lists rates. PulseADR puts your rate next to the comp median for each night, sorts the nights by the size of the gap, and counts sold-out comps in the same row, so the nights worth a look are at the top.
What is ADR?
Average daily rate: room revenue divided by rooms sold.
Where does the data come from?
From the rate-shop report you already receive. We do not supply competitor rates yet. Competitor inputs are the rates and sold-out status shown in your report. We do not use any other hotel's private data.
What does "sold out" mean?
Each competitor cell in your report is read as a rate, a rate with a rooms-left note, sold out, restricted, unavailable, or blank. A cell counts as sold out only when it says "sold out" or "closed". Restricted cells (closed to arrival, minimum stay and similar) and blank cells are left out of the count. Sold out means that hotel had nothing on sale for that night in the search your rate shopper ran. It is not your occupancy, and it is not proof the hotel is full.
What do I send, and how often?
To start, one export.
Who sees my data?
You, William as the person running your account, and the hosting and email providers listed in our privacy policy. We never say which hotels use PulseADR.
Is this pricing advice?
No. PulseADR shows market information. It shows nights below and nights above the comp median. It never changes your rates. The hotel decides.
What starts billing?
Nothing, until you choose to subscribe after your free start.
How do I cancel?
Email [email protected] or reply to any report. Service stops at the end of the month you are in. No cancellation fee. (proposed)
Do I need a PMS integration?
No.
What if my comp set changes?
Tell us which hotels to add or drop. We update it at no charge.
Request your first report.
Tell us about your hotel. William will reply with how to send one export.